Shanghai YOUJOY Health Technology Co., Ltd. Exhibits at Africa Sports Expo 2026 in Casablanca, Seeking Distribution Partners Across Africa

CASABLANCA, Morocco — October 8, 2026 — Shanghai YOUJOY Health Technology Co., Ltd. today announced its participation in the 5th edition of Africa Sports Expo, taking place from October 8 to 11, 2026 at the OFEC – Casablanca Exhibition Center. The company is exhibiting at Booth A6 and is actively seeking distribution partners, importers, and channel collaborators across the African market.

Organized as one of the largest sporting goods trade events on the continent, Africa Sports Expo 2026 brings together 180 exhibitors from 20 countries and is expected to attract approximately 35,000 visitors, including 20,000 trade professionals. This year's edition is structured around five dedicated professional sectors: Infrastructure & Equipment, Fitness, Retail & Nutrition, Service & Solutions, and Institutions & Practice. The first two days of the show — October 8 and 9 — are reserved exclusively for professional buyers and industry stakeholders, creating a focused environment for B2B negotiations, product sourcing, and partnership discussions.

"The African sports market is entering a phase of accelerated growth, driven by infrastructure investment, rising health awareness, and major upcoming sporting events," said [Name/Title] of Shanghai YOUJOY Health Technology Co., Ltd. "We are here in Casablanca to build long-term distribution relationships, not simply to showcase products. Our goal is to identify partners who understand their local markets and are ready to grow with us. Africa is not a single market — it is dozens of distinct markets, each with its own needs, regulations, and consumer preferences. That is why we are looking for local partners who can help us navigate these differences and deliver the right products to the right customers."

The Middle East and Africa sporting goods market was valued at USD 85.49 billion in 2025 and is projected to reach USD 188.72 billion by 2034, representing a compound annual growth rate of 9.24%. This growth is supported by increasing government spending on sports infrastructure, a young and urbanizing population, and a rising middle class with greater disposable income for health and fitness products. Major sporting events, including the 2025 Africa Cup of Nations and the 2030 FIFA World Cup co-hosted by Morocco, Spain, and Portugal, are further accelerating investment in stadiums, training facilities, and grassroots sports programs across the region.

Morocco, in particular, is undergoing significant sports infrastructure modernization ahead of its co-hosting of the 2030 FIFA World Cup, creating sustained demand for sports equipment, fitness products, and health technology solutions. Morocco's sports equipment market alone was estimated at USD 262 million in 2025 and is forecast to reach USD 356 million by 2032. The market relies heavily on imports for equipment and fitness products, with domestic production remaining limited and nearly 100% of equipment being sourced internationally. This import dependency presents clear opportunities for established distributors and importers seeking reliable supply partners with competitive pricing, consistent quality, and flexible order terms.

During the trade-only days on October 8 and 9, Shanghai YOUJOY Health Technology Co., Ltd. will be available at Booth A6 to discuss distribution terms, product portfolios, pricing structures, and regional partnership frameworks. The company welcomes inquiries from established distributors, importers, wholesalers, and retail chains with coverage in North, West, and Central African markets. Interested parties are encouraged to visit the booth early during the trade days, as meeting slots are limited and will be allocated on a first-come, first-served basis.

For partners unable to attend the show in person, Shanghai YOUJOY Health Technology Co., Ltd. remains open to follow-up discussions after the event. The company plans to continue its African market development efforts beyond Casablanca, with additional trade show appearances and market visits under consideration for 2027.

Event Details:

· Event: Africa Sports Expo 2026 (5th Edition)

· Dates: October 8–11, 2026

· Trade Buyer Days: October 8–9, 2026

· Venue: OFEC – Casablanca Exhibition Center

· Booth: A6

· Expected Attendance: 35,000 visitors, including 20,000 trade professionals

· Exhibitors: 180 companies from 20 countries