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CASABLANCA, Morocco — October 9, 2026 — Shanghai YOUJOY Health Technology Co., Ltd. has officially opened its first-ever Africa Sports Expo at the OFEC – Casablanca Exhibition Center, bringing its flagship Body Composition Analyzer series to the African market for the first time. The company is exhibiting at Booth A6 and is actively seeking qualified distribution partners across North, West, and Central Africa.
The four-day event, now in its fifth edition, brings together 180 exhibitors from 20 countries and expects 35,000 visitors, including 20,000 trade professionals. The first two days are reserved exclusively for trade buyers — a format that aligns directly with YOUJOY’s core objective for this show: identifying and engaging distribution partners for its Body Composition Analyzer product line.
From the opening hours, Booth A6 drew a steady stream of professional visitors with a specific interest in body composition analysis technology. Unlike general fitness equipment buyers, the majority of inquiries centered on the technical specifications and commercial terms of YOUJOY’s Body Composition Analyzer series.
“What we are hearing from African distributors is that they need body composition analyzers that are accurate, reliable, and easy to operate in local conditions,” said [Name/Title] of Shanghai YOUJOY Health Technology Co., Ltd. “The questions we received on day one were not about whether they need this product — it was about how to build a sustainable distribution business around it.”
Several distributors specifically mentioned that their clients — gyms, clinics, and wellness centers — are increasingly requesting body composition measurement as a standard service. This demand is driving channel partners to look for supply partners with competitive pricing, consistent quality, and reliable after-sales support. YOUJOY’s Body Composition Analyzer, which provides accurate readings on muscle mass, body fat percentage, visceral fat, and segmental analysis, addresses this market need directly.
The timing of YOUJOY’s entry into the African market is supported by strong regional momentum in body composition analysis. According to market research, the Middle East and Africa Body Composition Analyzers Market was valued at approximately USD 90.02 million in 2025 and is projected to reach USD 193.67 million by 2033 , growing at a compound annual growth rate of 10.05% .
Bioelectrical impedance analysis (BIA), the core technology behind YOUJOY’s Body Composition Analyzer, dominates the regional market with a 46.5% share , driven by its non-invasive nature, ease of use, and ability to deliver fast, accurate, and reproducible results for both clinical and personal health monitoring.
For distributors, this growth translates into a clear opportunity: the demand for body composition analysis in Africa is outpacing local supply capabilities. The market is heavily import-dependent, with the vast majority of body composition analyzers sourced internationally. This creates a structural gap that established distributors are well-positioned to fill — if they have the right supplier.
“Africa is not one market — it is dozens of distinct markets,” the company representative added. “A distributor in Morocco faces different requirements than a partner in Ghana or Côte d’Ivoire. That is exactly why we are here: to find local partners who understand their own markets and can help us deliver the right configuration, the right pricing, and the right support.”
YOUJOY’s Body Composition Analyzer is designed specifically for commercial applications — fitness centers, health clinics, and wellness institutions — rather than home-use scales. The device provides a comprehensive set of measurements including weight, percent body fat, soft lean mass, skeletal muscle mass, and segmental analysis, along with posture assessment capabilities.
The accompanying Youjoy Health App allows users to view and track their body composition data over time, supporting fitness centers in delivering data-driven training and nutrition recommendations to their members — a feature that distributors have identified as a key selling point for gym and clinic clients.
During the trade buyer days on October 8–9 , Shanghai YOUJOY Health Technology is available at Booth A6 to discuss distribution terms, product configurations, pricing structures, and regional partnership frameworks. The company welcomes enquiries from established distributors, importers, and retail chains with coverage in African markets.
For partners unable to attend the show, YOUJOY remains open to follow-up discussions after the event. The company plans to continue its African market development efforts beyond Casablanca.
Event Details:
- Event: Africa Sports Expo 2026 (5th Edition)
- Dates: October 8–11, 2026
- Trade Buyer Days: October 8–9, 2026
- Venue: OFEC – Casablanca Exhibition Center
- Booth: A6
Shanghai YOUJOY Health Technology Co., Ltd. is a China-based health technology company specializing in intelligent human health assessment and body composition analysis devices. Its core products include the X-ONE and U+300 series Body Composition Analyzers, designed for commercial fitness, clinical, and wellness applications. The company’s devices are used across fitness centers, clinics, and health management institutions, with distribution covering multiple international markets. YOUJOY is also a key drafting participant in China’s national standard for human body composition assessment equipment.
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